The Oroos story
Oroos Confectionery is a Noida packaged cake and confectionery company founded in 2025 by Raje Suneet Jain and Prashant Manral. It aims to sell branded confectionery at mass-market prices, with a focus on non-metro towns where shoppers are moving from loose, unbranded sweets to packaged products.
The company has a factory in the Ecotech-1 Extension area of Greater Noida with a fully automatic production line and nitrogen-sealed packing. It says the facility is supported by Invest UP and SBI's startup programme and is linked to the government's One District One Product scheme.
Raje Suneet Jain, who leads the company, has more than 16 years in consumer brands, and sales head Manish Babuta has over 25 years in FMCG. Sales are being built through distributors across North and East India.
