EAT Better Co

Snacks including sweets and laddoos, namkeens, and seed and nut mixes.

Since 2020
Jaipur
8 products shown

EAT Better Co is a Jaipur food brand founded in 2020 by Mridula Kanoria, Vidushi Kajaria and Shaurya Kanoria. It makes snacks including sweets and laddoos, namkeens, and seed and nut mixes.

The EAT Better Co story

EAT Better Co is a Jaipur snack company founded in 2020 by Mridula Kanoria, Vidushi Kajaria and Shaurya Kanoria. It sells sweets and laddoos, namkeens, and seed and nut mixes, and started as an internet-first brand.

The brand says it began with kitchen experiments using dates, millets and masalas, and grew into a 50,000 sq ft factory, which it says is open for tours. It says it has served more than 10 lakh families.

Its range runs from protein laddoos to roasted bhujia, millet namkeen and ragi chips. It also sells gift hampers and says companies buy them for staff and celebrations.

The company got a deal from Namita Thapar on Shark Tank India at a ₹100 crore valuation. In 2025 it raised ₹17 crore in a pre-Series A round co-led by Prath Ventures and Spring Marketing Capital.

What EAT Better Co makes

Not sold by Conyso Mart yet. Prices and photos from EAT Better Co's own website, checked 2026‑10‑15.

Founded: 2020
Based in: Jaipur
Founders: Mridula Kanoria, Vidushi Kajaria, Shaurya Kanoria
Makes: Snacks, Health foods

Where to buy

Notable

Deal on Shark Tank India from Namita Thapar

Protein Laddoos, Coffee Chocolate. Photo: EAT Better Co website

Along the way

2020Founded in Jaipur
2022Raised ₹5.5 crore in a seed round led by Java Capital and Mumbai Angels
2025Raised ₹17 crore in a pre-Series A round co-led by Prath Ventures and Spring Marketing Capital

EAT Better Co in our guides

Product	Size	Compared in
Assorted Laddoo Diwali Gift Hamper in a tin	5 packs, 20 laddoos	Diwali and festive gift boxes from Indian food brands: price per item
Ragi Chips, Thai Chilli Tadka	55 g	Snack packs under ₹100 from new Indian brands
Millet Namkeen, Desi Masala	100 g	Snack packs under ₹100 from new Indian brands
Hazelnut Chocolate Laddoos	6 packs, 240 g	Tiffin snacks from Indian brands: sugar, sodium and price
Peanut Chocolate Laddoos	6 packs, 240 g	Tiffin snacks from Indian brands: sugar, sodium and price
Chickpea Puffs, Lime Sriracha	2, 4 or 6 packs	Makhana, chips and puffs per 100 g
Better Trail Mix (nuts, seeds and raisins)	100 g	Trail mixes and dry fruit mixes
Nut Mix (jumbo nuts and raisins)	100 g	Trail mixes and dry fruit mixes

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Sources (14), last checked 2026-10-15

EAT Better Co: quick answers

What does EAT Better Co make?

Snacks including sweets and laddoos, namkeens, and seed and nut mixes.

Who founded EAT Better Co?

EAT Better Co was founded by Mridula Kanoria, Vidushi Kajaria and Shaurya Kanoria.

When was EAT Better Co founded?

EAT Better Co was founded in 2020 in Jaipur.

Can I buy EAT Better Co in Paonta Sahib?

Not from Conyso Mart yet. Ask us on WhatsApp and we will try to bring it to Paonta Sahib. It sells on Brand's website.

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