The Jade Forest story
Jade Forest is an Indian non-alcoholic beverage brand founded by Shuchir Suri, who describes himself as a serial entrepreneur. The brand says it started because it could not find mixers in India that balanced taste with lower sugar.
The range covers tonic waters, ginger ale and iced teas, sold on its website in packs of 6, 12 and 24. The brand says the drinks are made in India with homegrown ingredients and sweetened with cane sugar and stevia.
In 2021 Entrepreneur India reported that the brand was present in 23 cities and sold through offline retail partners, last-mile delivery platforms, its own website and Amazon. At the time its drinks were priced at ₹80 to ₹85 for a 250 ml glass bottle.

Indian Tonic Water
Elderflower Tonic Water
Grapefruit Tonic Water
Original Ginger Ale
Citrus Crush Iced Tea
Mango Lush Iced Tea