The Rockit story
Rockit is a New Delhi energy drink brand founded in 2023 by Vedant Garg, who previously worked as an associate director at GRM Overseas. Its first product was a low-priced, berry-flavoured energy drink. Reports in 2024 put its price range at ₹10 to ₹20, sold through retail distributors and B2B platforms such as Udaan, ApnaKlub and Walmart.
The drink was first soft-launched in Haryana, with a rollout aimed at North Indian states including Uttar Pradesh, Punjab, Rajasthan and Madhya Pradesh. The company said it planned to add fruit-flavoured drinks and hydration products over time, and that it targets young buyers in Tier II and III cities.
Actor Rannvijay Singha is both an investor and the brand ambassador. In December 2024 Rockit moved to new packaging made with the design agency Stratedgy, using bright colours and a less aggressive look than is common in the category.