The The Whole Truth story
The Whole Truth is a Mumbai packaged-food brand founded in 2019 by Shashank Mehta, a former Unilever marketer.
Mehta has written that he started the company after years of trying to read hard-to-find ingredient lists while losing weight. The brand says it lists every ingredient on the front of its packs.
The range covers protein bars, energy bars, protein powders, muesli, nut spreads, dark cocoa bars and snack bars for children. In 2021 Inc42 reported that about half of its sales came from its own website and the rest from other online channels.
Peanut Cocoa Protein Bars
Peanut Butter Protein Bars
Strawberry Shake 24 g Protein Powder
Nuts, Fruit & Seeds Muesli
Sea Salt Dark Cocoa Bar Sweetened with Dates
Mango Snackbar
