The WickedGud story
WickedGud is the noodle, pasta and wrap brand of 100Percent Nourishment Pvt. Ltd., registered in CBD Belapur, Maharashtra. Founder and CEO Bhuman Dani started it in 2021, after selling his earlier tea and coffee startup, TGL Co., to Ness Wadia.
The brand says its noodles and pasta are made from whole wheat, lentils, oats, chickpeas and other grains, without maida, palm oil or artificial colours, and that it checks its nutrition figures with food technologists and nutritionists. It ships across India and to the UAE, Nepal, Australia and New Zealand.
Entrepreneur India reported in December 2025 that the brand uses a steaming and convection air drying process and is sold on Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart, as well as in more than 5,000 retail stores including Reliance Smart Bazaar and DMart. It also launched a ₹20 masala noodle pack for general trade.
Classic Hakka Noodles, Pack of 4
Nourishing Instant Noodles Masala, Pack of 10
Fiery 2X Spicy Korean Cup Noodles, Pack of 8
Chilli cheese korean instant noodles- pack of 4
Multigrain Penne Pasta, Pack of 4
Multigrain Spaghetti Pasta, Pack of 4
Whole Wheat Wraps & Rolls
