The WellBe story
WellBe is a packaged food brand of the Nimida Group, led by founder and director Gaurav Manchanda, and is marketed by Sowparnika Retail Private Limited of Bengaluru. The wider group also works in retail, consumer goods, farming and sports.
WellBe started in 2020 in 13 stores of The Organic World in Bengaluru. By FY 2023-24 it said it was in 1,000 stores across Bengaluru, Chennai, Hyderabad, Vizag and Vijayawada, through chains such as Lulu, Spar, Spencer's and More.
Its range is built around South Indian and other traditional snacks such as kodbale, murukku, chakli, nippattu and chivda, plus makhana, chikkis and bars. In October 2025 it added vacuum-cooked snacks made from legumes, pulses and tubers, along with new items such as peanut chikki bites, Maddur vada, namak para and potato chips.
In February 2025 the company announced a push into 15 more cities, including Delhi, Mumbai, Pune, Kolkata, Chandigarh and Coimbatore, with a target of 38,000+ stores by March 2026. Online, it sells through its own site, Instamart, Zepto and Amazon Fresh.

WellBe Makhana Chilli Mint 50g
WellBe Poha Chivda 110g
WellBe Butter Murukku 120g
WellBe Peanut Chikki Bites 120g
WellBe Groundnut oil cold pressed
WellBe Organic Ragi Whole 1Kg